It’s a classic joke… A man on the street asks a passerby: “How do I get to Carnegie Hall?” And the answer he gets is: “Practice, practice, practice.”
Practice makes perfect. But how do you “practice” real estate investing? You can (and must) regularly look for properties and analyze deals. You’re not out to buy every property you look at so don’t intimidate yourself by thinking that window-shopping obligates you in any way.
There are 3 steps to getting really good at real estate investing:
Step One: Look at deals regularly.
Your goal is to analyze as many deals as you can so that it becomes a habit. You want to “comparison shop” properties so that you learn to spot real diamonds from cut glass. Get used to plugging in the numbers. Today’s market is clogged with inventory. Take advantage of this vast learning opportunity.
Step Two: Negotiate regularly.
Your earliest negotiations with sellers are not binding. Think of it as a dress rehearsal, or better yet, as an audition. You’re letting the seller know the terms under which you wish to strike the deal. And you do that with a letter of intent (LOI). The LOI buys you time to do further due diligence. It does not buy the property.
Step Three: Make offers regularly.
Making an offer is not something you do once in a blue moon. Do it regularly. If that makes you nervous, all the more reason to bite the bullet. Remember, you’re not going to make an offer that isn’t exactly the terms you can live with. The idea is not to compromise yourself into submission. The idea is to get your offer accepted on your terms. If it is rejected, move on to the next property. Once the seller knows you’re moving on, you may see an about-face.
Real estate investing involves risk. The greatest risk, however, is doing nothing because you let every moneymaking opportunity slip away. If you stay on the sidelines, the wealth never comes to you.
The next greatest risk is dabbling. Do not go at it halfheartedly. You need to be serious if you’re going to make serious money. And only by regularly analyzing deals, making offers and negotiating will you gain the skill and confidence to know a good deal when you see it and then lock down an absolute killer deal that hands you the terms you want on a sliver platter.
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